
Why Google Adwords?
Google Adwords allows you to sell services or products online by positioning yourself on specific requests from Internet users expressing an intention to purchase or an interest in your services or products. SEA guarantees you immediate visibility and rapid conversions, while SEO or social media levers are, for one, long to generate traffic and, for the other, require a strong repetition with audiences at the top of the conversion funnel who have not yet expressed a specific need.
Optimize your paid referencing
A good correlation between the keywords used, the ad on Google and your landing page will ensure you get a good quality score and therefore a better Ad Rank. Optimizing your paid SEO is done over time, based on the data collected as you go. In particular, adding negative keywords will exclude lower quality traffic or simply traffic that is not relevant to your business.


Exploiting the data
in SEA
Once the campaign has obtained enough conversions, it is possible to indicate profitability objectives to Google, called target CPA or target ROAS. By exploiting your data history and thanks to machine learning, Google will only seek out consumers with the highest probability of converting on your offer. Finally, paid referencing will help you prepare your natural referencing strategy, because Google will give you an accurate estimate of the volumes for each transactional keyword.