
Boost your traffic
online
Google Shopping allows you to sell physical products on Google. The customer directly sees the product photo as well as certain important elements such as the title, price, delivery costs or even a rating.
In recent years, brands have devoted a very large part of their investment to Google Shopping. This lever offers high profitability because the customer has a good idea of the product before clicking on an image and being redirected to the merchant's site.
Leveraging Google's machine learning
Beyond putting products online, good sales tracking and setting up a target ROI or ROAS is essential to ensure you achieve your profitability objectives. Google will thus be able to present your products as a priority to Internet users who are most likely to buy your products.
Being successful on Google Shopping also requires good management of your product flow on the merchant center, in order to have optimized and regularly updated product information.


Omnichannel Marketing
Google offers advanced features that allow you to direct users to nearby stores where the product is in stock. It is now possible not only to track a store visit but also to attribute sales to Google Shopping if the customer purchases in store through a listed customer account.