Affiliation
There are many affiliate platforms on the market. I've mainly worked with Awin, Effinity, TradeTracker, and Commission Junction. These tracking tools and trusted third parties are an essential link in the ecosystem, allowing publishers to be paid based on performance, whether it is CPA, CPL, or CPC.
These platforms generally include deal websites, but also influencer networks, media sites, and price or product comparison sites. Affiliate marketing is a reliable lever for advertisers, but you must be careful about windfall effects and ensure that sales are incremental while also bringing in new customers. To achieve this, it's important to master the topic of attribution and have a view of performance beyond just the last click.
Meta Ads
(Facebook Ads)
Meta Ads, formerly Facebook Ads, allows you to target large BtoC audiences, both on Facebook and Instagram. Meta offers a wide range of attractive advertising formats, allowing you to generate strong interaction with target audiences who are not necessarily ready to buy immediately but are likely to consider your offer. By strengthening your presence and brand preference higher in the conversion funnel, you will support your growth in the medium/long term.
LinkedIn Ads
LinkedIn Ads is the ultimate advertising tool for reaching BtoB targets on the world's largest professional network. The targeting criteria are specially designed for the world of work and it would be a shame to miss out on them. Whether it's the type of position, industry, years of experience, degree or technical skills, you can target a large number of professional characteristics that you won't find on any other lever. You can build awareness, but also collect leads and even run conversational campaigns with InMails directly in your targets' mailboxes.
TikTok, Snapchat
& Pinterest Ads
TikTok is the new social network that is a hit with young people thanks to its impactful videos. TikTok Ads allows you to promote your own videos, showing originality and creativity if possible.
Pinterest Ads allows you to promote your products in a positive and inspiring universe. Pinterest allows you to highlight your brand to a creative and predominantly female audience. Also, you will have the possibility to broadcast product ads with a feed, with possible integrations directly from WooCommerce or Shopify.